Buckle up because here comes another one of my rants.
I am what you call a workshop junkie. I love going to them, I love meeting other business owners, I love learning new marketing and trying to figure out how I was going to use it in my business.
So many times one of the classes, speakers, themes or exercises was, “How To Find Your Ideal Customer”.
Just like the good student I am, I would listen, do the exercise and go home with a worksheet completely filled out of who my IDEAL CLIENT was. Obviously on a workshop high I was so excited that I had finally cracked the code.
I would keep that momentum going for a couple weeks working on tweaking my marketing to match up with the very detailed person I created on that worksheet weeks ago. And then you guessed it… nothing happened.
It took me years to figure this next part out. (I’m giving it to you for free, no workshop fee required!)
WHO you THINK your ideal client...
Okay maybe I'm the only one who feels this way but enough already!
Lately a lot of my social media feed is full of inspirational post. I get that for a split second it makes people feel good but how it is helping me take any action?
Don't get me wrong I enjoy the occasional uplifting post. But I'm busy and I'm sure you are too so it gets me going when I see pages with THOUSANDS of followers and post after post is telling me how great I am, DUH I already know that.
The whole idea of following leader, coaches, teachers, etc on social media is to learn from them, to gain tools to make the business run like a well oiled machine!
(I do have to give some credit to a couple of leaders/coaches that I follow that do give great content but they are becoming few and far between.)
Sorry this isn't a long post today, I am on a rant and just needed to let it out. It is the last day of April so guess what, here is your;
ACTIONABLE STEP - Take 30 minutes and figure out what your social media...